Betsy Leichliter’s work in marketing and new product/service development for major agencies in Chicago and NYC inspired her to focus primarily on qualitative research for new products, services, environments and experiences.
With a lifelong interest in communications, and confidence in her company’s motto Open Minds Open Minds®, Betsy has been among the first to use evolving technology and tools to help make research more versatile, with richer results. As big data and related trends re-shape the research and insights industry, her background in quant (MBA in Finance & Marketing, Stanford Business School) and entertainment design continue to be invaluable. Examples of client and category experience will be provided on request, and profile info is available here.
Think Global Qualitative is a network of twelve research companies based around the world — selected for their deep research expertise with challenging categories and issues, plus their extended networks of trusted research specialists worldwide.
All TGQ Associates provide many types of qualitative research. They also provide quantitative experts from their own firms, or partner with other quant specialists based in their countries.
TGQ Associates are fluent in English as well as their local languages. They provide strong experience-based expertise in research planning, design, interpretation, and global management that their clients value.
To see how any or all of the TGQ team can make global research work well for your organization, see ThinkGlobalQualitative.com — or contact us to help you get connected.